Who am i ?

My name is Frederik, and i am a young danish gentleman who grew up in France and is now living in the heart of Aarhus, Denmark.

Why did i start this blog?

I have always loved clothes and the power of expression they hold. Growing up as a tall dane in France, i always stood out and it quickly became å habit. When returning to Denmark i become just another dane and my clothes became my way of standing out. And it wasn’t too hard since many danes dress in a very minimalistic and colorless way.

I never cared about what anybody thought of it, and the result is that i now have tons of different looks that vary on a daily basis.

As i began working for a fashion shopping platform, i quickly noticed the vast amount of micro-brands out there, and how little spotlight they were getting. Those micro-brands are a fun and unique way to create a unique style, and i wanted to share them all with the world!


After diving into the world of fashion micro-brands, i quickly realized that market had a huge portion of micro watch brand. Many of them offers unique and cool designs at very fair prices, and i immediately got hooked!

I am know a full blown watch geek, which is why 2/3 of my posts are now watch reviews! Didn’t take long before i bought my first high-end watch, and now i am officially ankered in the watch world for good 🙂

Why follow this blog ?

I work for a fashion website and therefore i see new brands, fashion bloggers and inspiring photos every day. I wil share with you my favorite brands and best looks. Hopefully this can inspire you to create you own unique and diverse style.

I will also find the coolest watch, accessory and clothing microbrands and do honest reviews of what they sell, so you don’t have to stress about using your money online without the luxury of touching and feeling what you buy.

Style is the perfection of a point of view


For any questions, compliments, collaborations or suggestions send me an e-mail : frederik@hypeandstyle.fr