About me

Who am i ?

My name is Frederik, and i am dane who grew up in France and is now living in the heart of Aarhus, Denmark.

Why did i start this blog?

I have always loved clothes and the power of expression they hold. Growing up as a tall dane in France, i always stood out and it quickly became a habit. When returning to Denmark i became just another dane and my clothes became my way of standing out. And it wasn’t too hard since many danes dress in a very minimalistic way.

Check out all my news and media mentions here!


After diving into the world of fashion micro-brands, i quickly realized that market had a huge portion of micro watch brands. Many of them offers unique and cool designs at very fair prices, and i immediately got hooked!

I am now a full blown watch geek, which is why most of my posts are now watch reviews aor watch related! I am slowly morhping this blog into a watch blog since that is all i want to write about now! It’s so much more fun that clothing 🙂

Why follow this blog ?

I constanly keep updated on new watch releases from microbrands while scurring the internet for new undiscovered watch brands. It takes a lot of time, which is why following this blog is much more easier than doing it yourself!

I will also find the coolest watch, accessory and clothing microbrands and do honest reviews of what they sell, so you don’t have to stress about using your money online without the luxury of touching and feeling what you buy.

Style is the perfection of a point of view


For any questions, compliments, collaborations or suggestions send me an e-mail : frederik@hypeandstyle.fr